General Questions About Sweepstakes Promotions
What are sweepstakes promotions? Why are they so popular?
Sweepstakes promotions are now a popular marketing tool. International names like McDonald's, Gap, Coca-Cola, AT&T, and even Nickelodeon have all run sweepstakes promotions in recent years. McDonald's Monopoly sweepstakes distributed over 5 million prizes, while the AT&T sweepstakes resulted in 70,000 new subscribers for the company.
The FREE entry quotient convinces people to try their luck in sweepstakes promotions, thus spreading awareness about featured companies and products.
When an Internet café using sweepstakes software promotion sells computer time (or pre-paid phone cards) or any other product or service for that matter, the customer gets a FREE entry into a sweepstakes game. If the games are good, the customer might return for further attempts. Internet café sweepstakes promotion, if done well, can lead to higher foot traffic and greater profits.
What is the difference between sweepstakes and gambling/lotteries?
Internet sweepstakes may resemble gambling, but there is one distinguishing factor – the element of "FREE" entry or better known as consideration. Whether you are participating in sweepstakes, trying your luck in a lottery or gambling at a casino, there is the element of chance and the possibility of winning a prize. However, while you have to pay money to buy a lottery ticket and Poker chips, entry into a sweepstakes game is FREE. This ensures that sweepstakes remain legal.
How do I choose the right sweepstakes software company and ensure legal compliance?
The popularity of sweepstakes software promotion for Internet cafes and other businesses has led to the rise of numerous inexperienced sweepstakes software providers, who are only looking to make a quick buck. Associating with such firms would not help your business at all.
Legal compliance is a necessity in this business. An unseasoned company might be unaware of the legal nitty-gritty. At NetSweeps Games, our legal experts ensure that all our sweepstakes games and services are 100 percent compliant with existing laws.
In particular, avoid companies that use gambling terms like "casino" or "lottery" instead of "sweepstakes". It indicates ignorance and inexperience. Be cautious and do your research before signing on the dotted line with any firm. Seek out software companies that offer entertaining games and legal compliance.
Questions About Sweepstakes Games
What are the different types of sweepstakes games?
Casino-style games tend to be the most popular, whether Keno, Bingo, card games, or slot games. Everything, from a 1-line game to a 30-line game finds takers. Games with free, interactive bonus games are instant hits.
Do your research before zeroing in on a menu of games. Find out which games are most popular among people in your area. Also, visit other Internet cafes in the neighborhood to ensure that you do not select games that they already offer.
How do I choose the best games?
This will largely depend on the type of games that your target clientele prefers. Once you have ascertained this, shop around for games that offer the latest in creative graphics and great understanding of customer payouts (Math Models). Both factors will lead to your customers becoming regulars at your Internet café or business.
Also, look for sweepstakes games that include fun, interactive bonus games. Customers love bonus games, Free Spins, Wild Cards, Extras, and even compliant Jackpot systems!
What kind of payouts should I be looking for?
Sweepstakes promotion is all about the prizes. The bigger the payouts are, the better it is for your business.
NetSweeps Games ensures that every sweepstakes game is winnable. Our experts have zeroed in on a pre-determined number of wins and payouts that keep your customers hungry for more and promise the best long-term results for your business.
Building A Profitable Business Using Sweepstakes Software Promotion
What are the keys to success in this business?
This is like any other business, so start by finding a great location, hiring the right people, stocking entertaining games and creating a good ambience. Everything should be tailored to appeal to your target clientele.
Next, work on attracting new customers – the more, the merrier. You could organize a grand inaugural bash, advertise in the papers, provide promotional offers or introduce a referral program for existing customers. Get your staff to join in on the action as well. Offer them employee bonuses for bringing in friends and family.
How do I find a good location?
Before you zero in on a space, evaluate the neighborhood. Is the area well illuminated? Is there sufficient parking space? Are there nearby restaurants and shopping malls that cater to your target demographic?
Once you have selected the area, start looking for spaces. The size of the property will depend on the number of computer workstations you plan to buy. Generally, spaces ranging from 1,000 square feet to 8,000 square feet suit most requirements.
When in doubt go in for a larger space. A smaller café will only become overcrowded with time. Turning customers away due to lack of space is suicidal in this business. Remember, more customers lead to greater profits.
How many computer workstations do I need for my Internet cafe to become profitable?
You could open an Internet parlor with 10 sweepstakes terminals or a 100 of them. There is no magic number that guarantees success. The number of gaming machines at your location would depend entirely on your budget and the size of the location and of course the size of the market.
Should I choose a web-based system or a server-based system for my sweepstakes promotion?
The latest technological advances have come to the industry via a web based system. It is far superior to the old server based system because there are far fewer important parts that could fail at anytime.
In a web-based system, sweepstakes games are played online via a website or an off-site server. Being completely Internet-dependent allows for easy access, less complications, and no server expense or maintenance concerns.
How long must I wait before my business generates profits?
Some Internet cafes are instant hits. Others are slow starters. Either which way, exercise patience and avoid impulsive decisions. Be smart, get creative and you could soon transform your start-up into a profit-making venture.